Step 2 of 2 · Define your aspirations

Now tell us what you're aiming for.

Your answers here, combined with step one, give us enough to suggest the kinds of business that could genuinely fit. Answer in your own words.

Your goals

Where you want this to take you — the destination behind the deal.

Why do you want to own a business, and what are you ultimately trying to achieve?

What does success look like in three to five years?

Are you building something to grow and sell, or to own and run for the long term?

The shape of day-to-day life you want as an owner.

How involved do you want to be in the day-to-day running of the business?

What kind of work-life balance are you aiming for?

Do you want to stay local, or are you open to relocating or remote ownership?

The numbers that would make this worthwhile for you.

What level of income or return would make this a success for you?

How quickly do you want the business to grow?

What's your appetite for reinvesting profits versus taking income?

What you want the business to stand for and how it fits your life.

What kind of impact do you want the business to have on customers or community?

Are there causes, values, or ways of working that matter to you?

What would make you genuinely proud to own this business?